One of the first projects that my production company and I worked on with mcgarrybowen and Marriott was the “Meet the Driven” Campaign. This was a truly integrated effort. Our video team and still photographer worked side by side with the traditional photographer and mcgarrybowen creative teams.
In three days at two Marriott Hotel and Resorts we captured beautiful interviews with all of our scheduled “Driven” talent, as well as on-the-fly interviews of Marriott employees, staff, and associates.
The interviews and still photography were used across websites, banner ads, in-room, and airport advertising. Behind the scenes footage was also shot and put together to form a moving and inspirational piece explaining how the idea of “the Driven” came about and how is it alive in this campaign as well as in everyone that works at Marriott.
And you can see the Behind-The-Scenes video of this shoot here.